Coaching Services

All BFA Coaches are International Coach Federation-(ICF) Certified at the PCC or MCC level. BFA Coach services follow the ‘Code of Ethics’ established by ICF standards and regulations.

Here at BFA, our ICF Certified Coaches are passionate about working with people and supporting the internal transformation of every client. We believe the client is the driver of their own destination and journey. However, we will partner with the client to identify threats, opportunities and awareness that they could not see due to barriers that were blocking their greatest potential. We believe the power of success lies with in every client and our goal is to help them find all that is hidden within.

Coaching can be leveraged for almost any challenge or situation, but some common use cases include:

• Develop a vision and set a plan to realize it
• Overcome an obstacle that has you feeling stuck
• Increase self-awareness and discover the beliefs that limit you
• Develop deeper and more satisfying career relationships
• Become more efficient in your regular work, so you don’t feel behind and overwhelmed
• Rebuild momentum for an existing goal
• Re-align your actions and your ideas, and hold yourself accountable to your goals
• Take your greatest strengths to the next level
• Deal with a major change or challenge you face

Executive Coaching:

All leaders face challenges and roadblocks. Some of these obstacles and difficulties stem from managing direct reports effectively, being able to prioritize multiple conflicting responsibilities, or the desire to keep growing with an organization. Executive coaches can help address the challenges that most managers and leaders face, along with the unique roadblocks and obstacles individual leaders may be facing.

But what exactly is an executive coaching and why do leaders need it? Executive coaches work on developing the leadership and interpersonal skills of mid-level managers and executives at the C-Suite level. These coaches serve as part mentor, part guide, part confidant, and part challenger. The objective is to develop the leader as a whole person and as a complete, capable manager.

Executive leadership coaching is the process of facilitating and accelerating an individual’s professional growth, productivity and fulfillment. Our skilled BFA Coaches can help you clarify your professional and personal goals and take strategic actions to close the gap between where you are and where you want to be.

The BFA approach to leadership coaching is a blend of technology with 1:1 coaching. As a BFA client, you will begin with a Leadership Assessment that evaluates you across several key leadership dimensions (Character, Relationships, Motivation and Influence), to identify hidden strengths and development opportunities.

Your coach will then help design a personalized, specific development plan based on strengths and challenges identified in the assessment. During regular 1-on-1 video sessions, you will work with your coach to strengthen skills based on your plan. Growth will be measured through defined goals and adapted based on continuing feedback.

Career Coach:

Career coaching is a type of personal coaching that helps people find greater fulfillment in their careers by establishing professional goals, creating a plan and overcoming obstacles that may be in the way.

BFA career coaching can help you with a wide array of career-related goals and issues. You may seek want to seek career coaching because you’re stuck in a dead-end job that brings no meaning or purpose in your life, while others may be challenged by the demands of balancing work lives with their personal lives. Some clients know exactly what they want to do with their lives, but need help finding and executing a plan to get there, while others have languished without a clear calling in life. Career coaching helps people with all these concerns and more.

Benefits of a Career Coach?

• Support – A coach is there for you. They actively listen to what you are saying and what you aren’t saying. They will create a safe environment where you are comfortable and can talk without judgment. Looking for work can be extremely isolating. Working with a coach provides the necessary support to move forward. A coach provides non-judgmental guidance and can see things from different perspectives and opportunities. They’ll help you identify where you are stuck, what the obstacles are between you and your dream job and illuminate the path to what you really want.
• Structure and accountability – A coach will set up regular coaching meetings with you (by phone, zoom or in-person) and assist in developing a plan to achieve your career goals. Looking for work can be frustrating, annoying and demoralizing and it may be difficult to know where to start. Having regular coaching sessions will lend structure and stability to your career transition. A career coach will customize a program to suit your individual needs and meet you where you are, whether at a career crossroad or in job search mode. They will provide the necessary accountability for you to achieve and exceed your goals, far faster than you would on your own.
• Focus – A career coach will help you focus on what you really want to do and where you want to do it by identifying your values, interests, talents and passion. They will help you discover what is important to you and how that relates to finding your ideal career.
• Confidence and your personal brand – When you are out of work you may lack self-confidence and your perspective on successfully finding work may become clouded. Career coaching can provide you with fresh perspectives on the challenges and opportunities when finding meaningful work, give you better awareness of your strengths, accomplishments, unique value proposition and your own personal brand.

Life Coach:

A Life Coach Isn’t a Therapist, But Here’s What a BFA Coach Will Do…

We all need a little help sometimes, especially when it comes to journeys of self-discovery. Whether your goal is to become more confident or to find passion in a, it can be pretty tough to figure out how to get from point A (identifying a goal) to point B (actually going after and achieving that goal). That’s where a life coach comes in. Like a therapist, a life coach is someone who can help you identify strengths and weaknesses and overcome obstacles holding you back.

Coaching is about helping people to identify the obstacles that keep getting in their way, assisting them with finding motivation, and pinpointing any resistance to change. “Life coaching focuses on what’s happening right now, what a person wants next, and how that gap can be bridged”.